Cookie Policy & GDPR
Cookie Policy
1. Introduction
This website europosm.com uses cookies to improve user experience, analyze traffic, and personalize content. We use Google Tag Manager for cookie management, including analytics tools. In accordance with legal requirements, we provide detailed information about how we use cookies and how you can manage your consent.
2. What are cookies?
Cookies are small text files stored on your device when you visit a website. They allow the site to remember your preferences, improve user experience, and analyze visitor behavior.
Cookies can be:
- Temporary (session cookies) - automatically deleted when you close your browser.
- Persistent (persistent cookies) - remain stored on your device for a certain time or until you delete them.
3. What cookies do we use?
3.1. Necessary cookies
These cookies are necessary for the website to function and cannot be disabled.
Example: storing your preferences within cookie consent.
3.2. Analytical cookies
We use analytical cookies to track traffic and website performance. These cookies collect anonymous data that help us improve content and website structure.
- Tools: Google Analytics
- Example data: number of visitors, visit duration, most frequently visited pages.
- Legal basis: your consent according to Article 6(1)(a) GDPR.
3.3. Marketing cookies
These cookies are used for personalized advertising and remarketing. Third parties, such as Google Ads, can use these cookies to display ads based on your preferences.
Legal basis: your consent according to Article 6(1)(a) GDPR.
3.4. Functional cookies (optional)
Improve user experience, for example by remembering your preferences (language settings, saved login details).
Legal basis: legitimate interest of the operator (Article 6(1)(f) GDPR) or your consent.
4. How long do we store cookies?
The retention period varies by cookie type:
- Necessary cookies: until the end of session.
- Analytical cookies: 6 months to 2 years (e.g., Google Analytics).
- Marketing cookies: maximum 12 months.
5. How can you manage cookies?
5.1. Cookie banner settings
When you first visit the site, you'll see a cookie banner (Google Tag Manager) where you can:
- Consent to all cookies.
- Decline optional cookies.
- Customize your selection by cookie type.
You can change your consent at any time by clicking the Manage cookies.
5.2. Browser settings
You can also delete or block cookies through your browser settings:
- Google Chrome: Settings → Privacy and Security → Cookies and site data.
- Mozilla Firefox: Options → Privacy and Security → Cookies and site data.
- Safari: Settings → Privacy → Manage Site Data.
6. Legal basis and personal data protection
Cookie usage is governed by:
- ePrivacy Directive (2002/58/EC) – Article 5(3) (requires consent for storing cookies, except for necessary ones).
- GDPR (2016/679) – Article 6(1)(a) (consent for analytical and marketing cookies).
Operator: Europosm
Contact: info@europosm.com